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The cigarettes come in boxes that look similar to the menthol versions, and the company is marketing them to menthol smokers

BLUM: One of the reasons I got into this issue in the 1970s, I wrote my first editorial though when I was a high school senior in 1964, which gives you the idea I'm one of the longest running acts in this whole field, is that there were billboards disproportionately in African American neighborhoods

Yellow, light blue, light green, and gold are all great options for people looking for a mild cigarette that doesn't skimp out on flavor

I know I did

In-fact, between the ages of 21-36, smoking more than 10-15 cigarettes per day is linked with a reduction in leg muscle strength of around 2.5-5% (21)

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